Case study: Habit Tracking SaaS App

Tripling Automated Flow Revenue: Driving Growth with Smarter Journeys.

A SaaS startup offering a mobile app that helps users build better daily habits. Their freemium model attracted new signups, but too few converted to paying subscribers.

A presentation slide titled 'Key problems' listing issues with bullet points: weak onboarding flow, low trial conversions, no re-engagement system, generic messaging, limited education, lack of personalization, minimal testing.
Text outlining solutions including guided onboarding series, conversion-focused nudges, reactivation journeys, educational content hubs, personalized triggers, and data-driven iteration.

2 Months After:

+49%

Increase in Trial-to-paid Conversions

+14%

Improvement
in Active
User Retention

+37%

Higher Subscriber Engagement

Wide horizon for marketing opportunities.

Process of work

  1. Intro Call (20 min, free):
    We start with a quick conversation to understand your brand, goals, and challenges.

  2. Onboarding Session (1 hour):
    A deeper dive into your store, tech stack, and audience to align expectations.

  3. Comprehensive Audit:
    Full review of flows, campaigns, segmentation, pop-ups, and performance metrics.

  4. Solution Development:
    We design and implement strategies, new automations, campaigns, and templates.

  5. Ongoing Optimization:
    Continuous testing, refinement, and creative improvements to drive growth.

  6. Reporting & Communication:
    Transparent updates and clear reports so you always know what’s working.

Emails we’ve created

Screenshot of an SAAS email example.
Screenshot of an fitness app email example.
Motivational infographic with a green cartoon character, star, and plant graphic. Text encourages daily progress, restarting streaks, and resuming habits for personal growth.
An infographic outlining six different user engagement flows: Onboarding Flow, Reactivation Flow, Feature Adoption, Product Update Campaigns, Upgrade Flow, and Feedback Flow, each with a brief description of its purpose.

Why Work With Us?

All-in-One Service:

Strategy, copywriting, and automation: there’s no need to hire three different freelancers.

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Collaborative:

You approve every email and flow. Nothing goes out without your input.

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Clear & Consistent ……-..Communication:

Weekly and monthly reporting with key performance metrics. You'll always know what’s working, and what to expect next week.

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Real Results:

From open rates to repeat sales, our work brings measurable improvements.

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Tailored to You:

Every brand is different, and we tailor every solution to your goals and your audience. Nothing is copied and pasted.

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